Driven by data analytics, Arixxi’s expertise in marketing Cloud (B2B) software provides a complete toolset of the metrics and modern drivers to define a customer centric marketing strategy. By determining customer acquisition costs, demonstrating the success of customer based product and service testing, Arixxi helps organizations of all size reprioritize business growth opportunities. Industries that develop customer evangelists benefit from keen insights to new services and products launches, helping to predict the success of new business opportunities.
Three questions to ask your team?
- What tools do we use today to better understand our customers?
Who will buy your products or services? Who are your ideal customer personas? How often will they buy? What do they need? What do they want, expect?
The more answers you have, the more understanding you’ll get. This will result directly in meeting the customer’s needs better than your competitors. Market research will help you map out the profile of your ideal customer. Knowledge of your customers will help you determine the market size and what triggers them to buy.
- How do we test our products or services before launch?
Testing is a very important part of learning what works when developing software or services as well as consumer products – especially that demand safety. By market testing your service or product, you will save additional expenses from delivering a poor solution or poorly timed solution to the marketplace. You can never be 100% sure that your product or service will instantly connect with your potential customer. With market research, you’ll find the key messages that resonates with customers and generates demand.
- How do we engage with customers to drive business growth and new opportunities?
Research based directly on customer feedback, helps you comprehend the demands of your customers and detect more business opportunities that help to target marketing campaigns, while minimizing marketing expenses. The process of market research itself is designed to reduce risks and to make the marketing strategy cost-effective for your business.